Services:
Branding, Website Work
The El Salitre Women’s and Children's Center is committed to creating a future where women and children in Guatemala are empowered, supported, and able to thrive in a safe and nurturing environment. Established to champion the rights and well-being of women and children, the center believes that the advancement of women and girls is essential to the social and economic development of communities and the protection of the environment they live in.
Scope of project
✔️ Complete rebrand with updated brand guide, new logos, and visual assets
✔️ SEO-optimized website copy and design wireframes for key pages
✔️ Redesigned shop section on Shopify
✔️ Domain redirected to Shopify with five new webpages pages
✔️ Implementation of new brand elements and visual assets in website design
✔️ Donation page set up via Givebutter
Client: El Salitre Women’s & Children’s Center
Services: Website Work | Branding
El Salitre hired Sunflower to create a website that tells their story, showcases their impact, and streamlines U.S. donor updates and donations. We also created cohesive branding and an organized, revamped, Shopify.
The outcome:
El Salitre now has a beautifully responsive website that effectively tells their story, communicates their mission and impact, and simplifies donations for U.S. donors. We also developed updated branding guidelines, refreshed their Shopify platform, and created a new logo and brand guidelines for their social business, Estudio Cinco Raíces. The organization now has a polished, cohesive visual identity that truly reflects its mission.
El Salitre’s
Updated Branding
Updated Logo
New Logo:
Before
Old Logo:
New Iconography
Updated Brand Guidelines
Client Feedback ·
Client Feedback ·
“We now have two amazing logos and beautiful branding that effectively convey our organization's identity. We're also thrilled with our main website—it’s easy to navigate and includes all the important aspects of our center. This is the best our organization has ever looked!”
Juliana Ortiz, In-Country Executive Director, El Salitre Center
