Services:
Holistic Communications, Branding, Website Work
My Digital TAT2 is a nonprofit organization that empowers youth, families, and educators to navigate the digital world safely and responsibly. They offer programs and workshops that address the challenges of technology, promoting healthy online habits and fostering digital literacy. We’ve created content for their social media and conducted a rebranding project. We are currently designing and developing a new website to further amplify their impact.
Scope of project
✔️ Content creation, planning, and direction for social media channels
✔️ Assisting with newsletters, online event coordination, and monthly reporting
✔️ Developing and executing a posting schedule and strategy for Instagram, Facebook, and LinkedIn
✔️ Reel creation, copywriting for captions, and social media posting
✔️ Complete rebrand with a new brand guide, including updated logos, icons, fonts, imagery, and colors
✔️ Website redesign with wireframes and design files on Figma
✔️ Website development on Wix, per client’s choice
✔️ Strategic meetings with the communications team to plan content and stay current on organizational events
Our Impact In Numbers
292% Increase in reach
in our first two months working together.
287% more reach
over the course of 6 months working together.
40% increase
in reactions during the last quarter.
MDT2 BRANDING
The goal of this project was to elevate and update My Digital TAT2’s original branding and help the organization find it’s voice and style.
New Logo:
Before
Logo
Old Logo:
Before
New Palette:
Fonts
Colors
Old Palette:
Before
New Fonts:
Old Fonts:
New Iconography
Updated Brand Guidelines
